Case Study
Client: | Panasonic |
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Topic: | Promote Panasonic rice cooker |
Event: | From 2013/12/26~2014/1/10 total 16 days, new rice cooker is only sold at special partnered local store. Location based Push ads deliver to 37 store locations, discount incentive ads drive foot traffic to store to try new product. |
Tactic: | LBS PUSH (Target multiple locations) |