Some predictions on mobile marketing:

Interact with customers at specific shop/event location-28.6%
Member loyalty program-42.9%
Engage customers with game-57.1%
Drive mobile web/FB fan page traffic-57.1%
Discount incentive to attract customers-74.1%
Provide geographic information-74.3%
Integrate with other media tools-78.6%
Drive foot traffic to physical store-85.7%
Cross with social media to expose information-87.1%
Drive conversion/purchase-97.5%